Why most Nepali Ads accounts waste money
Almost every account I take over has the same three problems: broad match keywords with no negatives, conversion tracking that counts page views instead of leads, and one ad group holding forty unrelated keywords. The money is being spent, it is just not being spent on people who want to buy.
What I do
- Rebuild the account structure so each ad group has one tight theme
- Install real conversion tracking — phone calls, form submissions, WhatsApp clicks, purchases
- Write ads that mention price, location and what makes you different
- Add negative keywords weekly so you stop paying for “free”, “jobs” and “salary” searches
- Set up Shopping or Performance Max campaigns if you sell products online
- Send you a report showing cost per lead, not just clicks
Campaign types I run
| Type | Good for | Typical cost per lead |
|---|---|---|
| Search | Services people look for by name | Rs 35 – 250 |
| Shopping | Online stores with a product feed | Rs 60 – 400 |
| Performance Max | Established accounts with good tracking | Rs 40 – 300 |
| YouTube | Brand awareness for larger budgets | Varies |
Fees
Rs 18,000 per month for accounts spending up to Rs 150,000 in ads. Above that, 12% of ad spend. Setup for a brand new account is Rs 20,000 one-off, which includes tracking and the first campaigns.
Your ad spend goes straight to Google on your own card. I never handle your ad budget, and the account stays in your name.