Boosting posts is not advertising
The Boost button is designed to be easy, not effective. It optimises for engagement, shows your ad to people who like posts rather than people who buy, and gives you almost no control over who sees it. Every account I have moved off boosting into proper Ads Manager campaigns has produced cheaper results within a month.
What I set up
- Meta Pixel and Conversions API so purchases and leads are tracked even with iOS restrictions
- Catalogue and dynamic product ads for online stores
- Cold, warm and retargeting audiences, kept separate so you can see what works
- Creative testing — usually four to six variations per round, in Nepali and English
- Messenger and instant form campaigns, which convert well in Nepal
- WhatsApp click-to-chat where your sales happen in chat
Creative matters more than targeting here
Meta’s algorithm now finds the audience by itself if the tracking is right. The lever you still control is the creative. I write the hooks, direct the shot list, and test them properly. If you have someone in-house shooting video, I brief them; if not, I can arrange a videographer in Kathmandu.
Fees
Rs 15,000 per month for spends up to Rs 100,000, then 12% of spend. Setup is Rs 15,000 one-off, covering Business Manager, Pixel, catalogue and the first campaign set. Creative production is quoted separately when needed.