I worked on the SEO optimization of a financial product comparison website that helps users compare interest rates, loan products, and other financial options in one place.
The Challenge
The website had useful comparison tools and financial information, but it wasn’t reaching enough people through organic search. Many important pages were competing for similar keywords, while some high-value search terms around loan rates and interest rate comparisons had limited visibility.
The challenge was to improve rankings without making the website feel overly optimized or difficult for users to navigate.
What I Did
I worked on both on-page and technical SEO to create a stronger foundation for organic growth.
- Researched high-intent keywords around interest rates, loans, and financial products
- Mapped keywords to the right landing pages to avoid unnecessary keyword overlap
- Optimized page titles, meta descriptions, headings, and on-page content
- Improved content structure to make comparison pages easier to understand
- Created and optimized SEO-focused landing pages for important financial product categories
- Strengthened internal linking between comparison pages, guides, and related financial topics
- Improved URL structures and page hierarchy
- Identified technical SEO issues affecting crawlability and indexation
- Optimized content around long-tail searches with strong comparison intent
- Added relevant FAQ content to address common search queries
- Focused on creating helpful content that supports users before they make a financial decision
The Result
The SEO improvements helped build stronger organic visibility across important financial comparison terms and created a more structured website that could scale with new products and content.
The focus wasn’t just on ranking for individual keywords. It was about building an SEO structure that could consistently attract users searching for financial products, compare their options, and move further into the conversion journey.