I managed Google Ads campaigns for a vehicle rental company with the goal of reaching people actively searching for rental vehicles and bringing more relevant traffic to the business. The focus was on keeping the ads targeted, controlling costs, and making the budget work efficiently.
The Challenge
The company wanted to reach more potential customers through Google but needed to do it without spending heavily on every click.
The main challenge was to target people who were already looking for vehicle rental services and get them to the website at a reasonable cost.
What I Did
I worked on the campaign with a focus on relevant keywords, targeted ads, and budget efficiency.
- Researched and targeted relevant vehicle rental search terms.
- Created focused Google Search campaigns and ad groups.
- Wrote ad copy based on customer search intent.
- Managed bids and campaign budgets to control costs.
- Monitored search terms and campaign performance regularly.
- Adjusted targeting based on what was performing well.
- Focused on generating more relevant clicks rather than simply increasing traffic.