If you run a shop, clinic, restaurant or office in Kathmandu, the map results sitting above the normal search results are worth more to you than anything else on the page. They are free, and most of your competitors have set them up badly.
Get the basics right first
Before anything clever, check these. On most listings I audit, at least three are wrong: the business name exactly as it appears on your signboard with no keywords stuffed in, a primary category set to the single most accurate option, opening hours that match reality including festival closures, a local phone number that somebody answers, and a pin dropped on the actual door rather than the middle of the road.
Categories decide what you compete for
Your primary category is the strongest signal you control. A dental clinic that sets its primary category to “Doctor” will lose to one that sets “Dental clinic”, every time. Add secondary categories for genuine services, but do not add ten of them hoping to catch more searches.
Reviews, and how to ask without being annoying
Quantity matters, recency matters more, and replies matter more than most owners think. A listing with 40 reviews from the last year outranks one with 200 reviews from 2021. Ask in person at the moment the customer is happiest, send the direct review link by Viber, and reply to every review within two days.
What to do this week
Claim the listing if you have not. Fix the category. Add ten photos. Ask five recent customers for a review. That is a week of work and it is more than most of your competition has done in a year.