Every first meeting includes the same question: how much will a lead cost me? Here are real figures from twelve accounts I manage, so you can budget with something better than a guess.
The ranges
Service businesses in Kathmandu sit between Rs 35 and Rs 250 per lead on Search campaigns. Healthcare and legal are at the top of that range because the competition is bidding hard. Trekking and travel are cheaper per lead but the leads need much more follow-up before they book.
Why your number may be worse
Three things push cost per lead up more than anything else: broad match keywords with no negative list, a landing page that asks for too much information, and no phone number visible on mobile. Fixing the third one alone has halved cost per lead on two accounts this year.
Budget honestly
If a lead costs Rs 150 and one in five becomes a customer, each customer costs Rs 750 to acquire. Decide whether that works for your margin before you start, not after the first month.